The River Cruise Line Purchased By Arena Travel

Following the collapse of The River Cruise Line’s parent company, Diamond Shortbreak Holidays Ltd on Wednesday, Ipswich-based Arena Travel has announced it has acquired The River Cruise Line and Diamond Rail Holidays.

In a statement, Arena Travel’s managing director, Steve Goodenough said: “The acquisition was supported by the cruise lines who operate the popular Lady Anne and Serenity ships that are exclusive to The River Cruise Line. Both will be working closely with Arena with the aim of operating the vast majority of planned sailings for 2017. Our aim is to provide the same rail or river cruise holiday on the same date and at the same price to as many of the 5,000 who have booked a holiday for the season ahead as possible. Thanks to the financial protection in place, customers will be covered for any loss of money.”

Although Arena Travel aim to operate all previously planned trips, those with future booking with The River Cruise Line or Diamond Rail Holidays, are advised to contact ABTA, the CAA if their holiday included flight, or their travel agent if booked through an agent. 

Goodenough added: “We’d like to reassure agents and the loyal customers of The River Cruise Line and Diamond Rail Holidays that their bookings will be safe and that we will be working hard to minimise disruption through this period of transition.”

Arena Travel, which has been established for over 40 years, plan to retain both brands and build upon their unique portfolio of river cruises and escorted rail tours.


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