Carnival Corporation’s short-lived social impact cruise line, fathom, has announced it will cease cruise operations in 2017, just one year since sailings to Cuba and the Dominican Republic began.
The cruise line, which began sailing in April 2016, will stop sailing in summer 2017. The line’s only ship, the 704-passenger Adonia will be returned to P&O Cruises.
The cruise line received wide-spread media attention, after becoming the first U.S. brand to offer cruises from America to Cuba, but demand for the line’s social impact cruise experience, where guests can work on sustainable projects with the local community, proved weak.
Instead of cruise operations, fathom will evolve into a shore excursions company offering social impact excursions to holidaymakers travelling aboard Carnival Corporation ships.