Cruising giant Carnival Corporation & plc has agreed a joint venture with China State Shipbuilding Corporation (CSSC) and China Investment Corporation (CIC) which will see the development of the first multi ship domestic cruise brand for China.
Carnival Corporate formalized the joint venture agreement at a ceremony which took place at the Mansion House in London yesterday on 21 October, 2015. Present at the ceremony was the British Prime Minister, David Cameron and the Chinese President, Xi Jinping. Their attendance signified the importance of the joint venture.
Also in attendance was Alan Buckelew, Global Chief Operations Officer for Carnival Corporation & plc who commented:
“Cruising is a relatively new vacation experience in China, and we believe this collaborative approach with our partners is critical to not only developing the country’s domestic cruise business, but also supporting China’s goal to become one of the world’s leading cruise markets in coming years. We are excited about using our scale and decades of experience as the world’s largest cruise company to help launch a multi-ship domestic cruise brand that will help spread the enjoyment of cruising to millions more Chinese vacationers.”
This latest announcement follows recent news from a number of cruise lines who are expanding their presence in the fast growing Chinese cruise market. Last week, Carnival Corporation announced four of their ten brands would have at least one ship based in China. Princess Cruises also revealed that their new Majestic Princess would sail from Shanghai in 2017 and Norwegian Cruise Line is to base their upcoming ship in China.
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