Four of Carnival Corporation’s brands will offer cruises from China in 2017. Carnival Cruise Line as well as AIDA Cruises will join Costa Cruises and Princess Cruises in operating from the region.
The Chinese cruise market continues to grow as cruise lines deploy their latest ships in the region. Royal Caribbean International’s Quantum of the Seas and Ovation of the Seas – two of the most technologically advanced ships in the world – will operate in the region from next year. Norwegian Cruise Line also recently announced that its 164,600 ton Norwegian Bliss – which launches in 2017 – will be renamed and redesigned to cater for the Chinese cruise market.
Carnival’s CEO, Arnold Donald, said:
“We are excited to introduce our Carnival Cruise Line and AIDA Cruises brands to our fleet in China, giving us a total of four global cruise brands in the market and a unique opportunity to provide a diverse lineup of brands and cruise offerings to Chinese guests who are looking for a great vacation experience. As we execute our multi-brand growth strategy in China, we are emphasising choice and variety in our offerings to match the different tastes and preferences of Chinese travelers.”
As a result of Carnival Corporation’s expansion in China in 2017, four of its 10 brands will have at least one homeported cruise ship in China, further bolstering the company’s industry-leading presence in the market.
Christine Duffy, president of Carnival Cruise Line, commented:
“We greatly look forward to introducing Chinese guests to the exceptional vacation experience that has made Carnival the world’s most popular cruise line with more than 4.5 million guests a year. With cruise demand rapidly increasing in China and our ability to work in partnership with other Carnival Corporation brands to leverage our collective experience and scale, it provides an outstanding opportunity for Carnival Cruise Line to enter the Chinese market.”
Princess Cruises also recently announced that their upcoming newbuild – a sister ship to Royal Princess and Regal Princess – would be based in China and called Majestic Princess. It will also include a Chinese name on the hull of the ship.
Felix Eichhorn, president of AIDA Cruises, added:
“We are honored to join our Carnival Corporation sister brands in China in 2017, including Costa Cruises, which pioneered cruising in China for the entire industry back in 2006. We look forward to offering Chinese guests our authentic AIDA experience of German style on the seas. By focusing on the interests of our guests in China, there is a significant opportunity to grow cruising demand for our brand, Carnival Corporation and the industry at large.”
Carnival and AIDA will each send one of their newest ships to China. More specific information regarding the deployments, will be made at a later date by each cruise line.
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