BBC Worldwide has announced the launch of BBC HD, a new global entertainment channel exclusive for cruise ships.
P&O Cruises and Cunard will be the first two cruise lines to broadcast the new channel.
Other cruise lines who use the Global Eagle Entertainment (GEE) MTN TV network, will begin broadcasting BBC HD in the near future.
Content on the new channel will cover a wide spectrum of genres offering some of the best-loved BBC content, such as Top Gear, Call The Midwife, Doctor Who, and The Great British Bake Off.
Fans of BBC soaps, such as Eastenders, Holby City, and Casualty, will be able to stay up to date, with episodes airing within two days after the UK broadcast.
Because ships will be operating in various time zones, there will be no watershed, like conventional UK television. Instead, a ‘cheeky’ message will be played before shows which contain adult content are broadcast.
Zina Neophytou, Vice President, Out of Home, BBC Worldwide, said: “There has always been a strong demand for BBC content within the travel and hospitality sectors, including cruise ships, so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content.”
Speaking at the launch event at BBC Broadcasting House, Jon Farrar, Senior Vice President of Global Planning and Acquisitions for BBC Worldwide, said the new channel would give cruise passengers “a taste of home” – but at sea.
Other content that will air on the channel, include James Corden’s The Wrong Mans, Big School, Friday Night Dinner, and Alan Carr’s Chatty Man.
Planet Earth, Life Story and Operation Snow Tiger, are just some of the natural history shows that will be shown on BBC HD.
“We are delighted that our guests will be able to travel the world but still keep up with their favourite television shows for that touch of home,” said Paul Ludlow, P&O Cruises’ Senior Vice President. “BBC HD will be a superb addition to our in cabin entertainment and I am sure will be welcomed by our guests on both P&O Cruises and Cunard.”
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